Morad Khokar is a distinguished music publicist with over 20 years of industry experience. As the founder of the independent boutique agency MoKho PR, he represents top-tier global and emerging musical artists to deliver exceptional publicity campaigns across digital and print media. His current roster includes IDLES, Foals, Neil Young, Biffy Clyro, Everything Everything, Liam Gallagher, SOFT PLAY and The Maccabees, amongst several others.
Before establishing MoKho PR, Morad held prominent roles at both Warner Records UK, where he served as Head of Press, and Polydor Records. Across these positions, he worked with an impressive array of artists, including Elbow, Flight Of The Conchords, Green Day, Jenny Lewis, Liam Gallagher, Paul Weller, TV On The Radio and The Flaming Lips. His best-in-class PR campaigns have been recognised with multiple nominations for Music Week’s PR Campaign of the Year Award.
Morad is also the co-founder of YALA! Records, an independent tastemaker label and live events platform he runs alongside Felix White of The Maccabees, releasing critically acclaimed records from artists such as The Magic Gang and Willie J Healey, and booking & promoting early performances from future stars like CMAT, IDLES, The Murder Capital and Wet Leg. He has also shared his expertise as a guest speaker at The Academy of Contemporary Music (ACM), British and Irish Modern Music Institute (BIMM), Sŵn Festival and BBC Introducing Amplify.
